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In 1943, Anthony “Mr. Swift” Sodora started a small family business that has grown and prospered through three generations. August Sodora Sr. joined the company in 1950 and later succeeded his father as President. August’s son, Augie Sodora Jr., also got his start early—spending summers working in the warehouse before eventually moving to the counter full-time. He later took the reins as President and has proudly carried the torch, continuing Swift’s legacy of delivering the highest level of customer service in the industry. Swift Electrical Supply Co. remains a true family enterprise, built on the values and principles established over 80 years ago.
Today, Swift has expanded to four locations and serves a diverse customer base of electrical contractors, architects, builders, commercial property managers, and local municipalities throughout the Tri-State area. Even with more than 1,000 customers served each year, Swift prides itself on knowing its customers by name and always going the extra mile. In fact, some of Swift’s original customers are still with them today.
Owner and President Augie Sodora Jr. has long believed that his family has been living the American Dream for over 80 years. When the time came to find a new owner, it was essential to choose someone who would respect and honor the history and values that have allowed the company to thrive for generations.
The decision to sell my company after 50 years was difficult and emotional. Finding the right firm to represent the sale of the company was critical. Choosing that firm was easy. Highland’s unique approach to truly understand the business and to package that knowledge into an exciting offering was exceptional. They are consummate professionals at every level. They put together a fantastic video which told the Conproco story in an interesting, and memorable way. By generating serious interest from a group of potential buyers they were able to maintain control of the selling process and deliver a purchase price and terms that far exceeded my expectations.
Chris Brown
Founder, Conproco
Highland partnered with Augie with the Sodora family’s legacy top of mind. Our goal was to find the right next owner—someone who would not only allow Augie to move confidently into his next chapter, but also ensure that the company his grandfather founded would be in the right hands for the next 80 years.
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